Why get your marketing copy professionally written?
The managing director of the marketing agency I worked for always reminded me that writing marketing copy isn’t about what you want to tell someone – it’s about what that person is prepared to take in (which, most often, is not very much!).
I think one of the best reasons to employ a freelance copywriter is because when an in-house person is writing about a product or service that they're very passionate about, and close to, it can be very tempting to want to say everything.
With just a few concise bullet points or a more detailed brief from a client, I’ll write compelling copy that suits the tone of the communication and engages the target audience with the intended message.
Most of my freelance writing work is for marketing departments and agencies. I write blogs, case studies, company/product news (for trade magazines), direct customer communications, e-newsletters, feature articles and website content.
The managing director of the marketing agency I worked for always reminded me that writing marketing copy isn’t about what you want to tell someone – it’s about what that person is prepared to take in (which, most often, is not very much!).
I think one of the best reasons to employ a freelance copywriter is because when an in-house person is writing about a product or service that they're very passionate about, and close to, it can be very tempting to want to say everything.
With just a few concise bullet points or a more detailed brief from a client, I’ll write compelling copy that suits the tone of the communication and engages the target audience with the intended message.
Most of my freelance writing work is for marketing departments and agencies. I write blogs, case studies, company/product news (for trade magazines), direct customer communications, e-newsletters, feature articles and website content.
“Jenny is an excellent copywriter. Her writing was integral to redeveloping our website – it was a complex project and we couldn’t have achieved it to our timescale without her. Jenny is a true professional: adaptable, efficient and a pleasure to work with. She picked up our house style and tone very quickly and always followed the brief, producing what we wanted on time.
I couldn’t recommend her enough.”
Lucinda Neal, Digital Content Editor, Network Rail