Why get your marketing copy professionally written?
The managing director of the marketing agency I worked for always reminded me that writing marketing copy isn't about what you want to tell someone – it's about what that person is prepared to take in (which often isn't very much!).
I think one of the best reasons to bring in a freelance copywriter is because when someone in-house writes about a product or service that they're very passionate about and close to, it can be tempting to say everything.
With just a few concise bullet points or a more detailed brief from a client, I'll write compelling copy that suits the tone of the communication and engages the target audience with the intended message.
Most of my freelance copywriting work is for marketing departments and communications teams. I support them with blogs, company news, customer communications, e-newsletters, feature articles and website content.
The managing director of the marketing agency I worked for always reminded me that writing marketing copy isn't about what you want to tell someone – it's about what that person is prepared to take in (which often isn't very much!).
I think one of the best reasons to bring in a freelance copywriter is because when someone in-house writes about a product or service that they're very passionate about and close to, it can be tempting to say everything.
With just a few concise bullet points or a more detailed brief from a client, I'll write compelling copy that suits the tone of the communication and engages the target audience with the intended message.
Most of my freelance copywriting work is for marketing departments and communications teams. I support them with blogs, company news, customer communications, e-newsletters, feature articles and website content.
“Jenny is an excellent copywriter. Her writing was integral to redeveloping our website – it was a complex project and we couldn't have achieved it to our timescale without her. Jenny is a true professional: adaptable, efficient and a pleasure to work with. She picked up our house style and tone very quickly and always followed the brief, producing what we wanted on time.
I couldn't recommend her enough.”
Lucinda Neal, former Digital Content Editor, Network Rail