|
Do you work in a design agency or marketing team and need a professionally trained freelance proofreader to check over marketing materials at sign-off stage?
I come from a marketing background (both in-house and in a design agency) and have vast experience proofreading marketing materials in PDF. I create detailed proofreading checklists for every project to make sure I pay close attention to both the text and the design features. |
|
Professional proofreading for designed materials
When we're too close to a piece of writing, our eyes fill in the gaps. We see words that aren't there. We understand meaning when the words say something different. And we don't see words that are there – but really shouldn't be!
When I proofread business and marketing materials in PDF, the content and layout will be new to me. This puts me in a great position to spot missing or repeated words, wrong word choice, or a mix-up with image captions. I help my clients to stop these annoying errors slipping through, which improves the overall professionalism of the communication.
Professional proofreading is a thorough process that needs time and diligence. Because this is my job – what I'm being paid to do – I'll make sure I have the time I need to proofread in detail, checking the main text before moving on to check headings, contents and page numbers, quotes, images, URLs and all other design elements, one by one.
Materials I regularly proofread, for both print and digital use:
How I communicate proofreading recommendations
I proofread PDFs in Adobe Reader, using markup tools within the text and concise comments to explain the change or query. My Useful Guide to PDF Markup gives some examples.
When I proofread online content such as websites and online assessments, I take screenshots and create a PDF with comments, helpfully laid out by section.
Do you need your content proofreading before it goes into design? Take a look at the Proofreading Word Docs page.
When I proofread business and marketing materials in PDF, the content and layout will be new to me. This puts me in a great position to spot missing or repeated words, wrong word choice, or a mix-up with image captions. I help my clients to stop these annoying errors slipping through, which improves the overall professionalism of the communication.
Professional proofreading is a thorough process that needs time and diligence. Because this is my job – what I'm being paid to do – I'll make sure I have the time I need to proofread in detail, checking the main text before moving on to check headings, contents and page numbers, quotes, images, URLs and all other design elements, one by one.
Materials I regularly proofread, for both print and digital use:
- Brochures
- Catalogues
- Case studies
- Corporate communications
- Exhibition materials
- Magazines
- Newsletters
- Presentations
- Prospectuses
- Reports
- Websites
- Whitepapers
- Workbooks
How I communicate proofreading recommendations
I proofread PDFs in Adobe Reader, using markup tools within the text and concise comments to explain the change or query. My Useful Guide to PDF Markup gives some examples.
When I proofread online content such as websites and online assessments, I take screenshots and create a PDF with comments, helpfully laid out by section.
Do you need your content proofreading before it goes into design? Take a look at the Proofreading Word Docs page.
I went through the proofread brochure over the weekend and just want to say thank you so much. You really are worth your weight in gold!
Lynsey Goode, Brand and Collateral Manager, Amtico